When is the one time you could possibly associate a box and employment? It is when you are fired. Once you are told that your services are no longer required, you take a box and you start packing up your belongings. It is with this intention that the magazine starts to imitate the formal language of a box. The box as a reading instrument marks a certain sense of intrigue for the reader, as it is an unorthodox way of gathering information. There is hope that one might start interacting with the magazine only because of its strangeness.
Technology seems to be getting better and better day-by-day. Information is available on all platforms. Technology has made life so fast paced that the attention span of humans has started to diminish. This can be experienced through the length of videos that are available on social media. The maximum length of these videos tends to be just a minute long. Viewers get bored easily and start finding something else that will arrest their interest. Monotony is not the method to use if one wants to encourage engagement. Thus, this box magazine contains different sorts of quirks that keep the user engaged.
Awarded the Undergraduate Summer Research Grant in Spring 2019, the project is an endeavour in understanding the share economy through the lens of the shared workspace company, WeWork. The goal was to consolidate the findings into a magazine. The share economy is a movement that is changing the way society functions. Magazines published by radical architect groups also critiqued the happenings of society. An opportunity rose that would allow another part of the project to critique graphic styles and their weaponising in mass media culture.
The WeWork analysis was thus presented as pages with graphic styles borrowed from the radical magazines that have been studied. The formal approach towards this magazine did not follow the conventional magazine format. Rather, it took on the idea of the “fold” and enhanced the traditional banker’s box found in the workplace. The box is a resultant of various kinds of “folds” performed which creates a narrative to understand the uprise and downfall of WeWork.
Technology seems to be getting better and better day-by-day. Information is available on all platforms. Technology has made life so fast paced that the attention span of humans has started to diminish. This can be experienced through the length of videos that are available on social media. The maximum length of these videos tends to be just a minute long. Viewers get bored easily and start finding something else that will arrest their interest. Monotony is not the method to use if one wants to encourage engagement. Thus, this box magazine contains different sorts of quirks that keep the user engaged.
Awarded the Undergraduate Summer Research Grant in Spring 2019, the project is an endeavour in understanding the share economy through the lens of the shared workspace company, WeWork. The goal was to consolidate the findings into a magazine. The share economy is a movement that is changing the way society functions. Magazines published by radical architect groups also critiqued the happenings of society. An opportunity rose that would allow another part of the project to critique graphic styles and their weaponising in mass media culture.
The WeWork analysis was thus presented as pages with graphic styles borrowed from the radical magazines that have been studied. The formal approach towards this magazine did not follow the conventional magazine format. Rather, it took on the idea of the “fold” and enhanced the traditional banker’s box found in the workplace. The box is a resultant of various kinds of “folds” performed which creates a narrative to understand the uprise and downfall of WeWork.